Sponsorship

OPHA Corporate Sponsorship

Partnership through sponsorship enables an organization to enhance programming or to pilot new activities or strategies. Sponsorship is an acceptable practice for municipalities, non-profit organizations, and professional organizations when established policies and procedures are in place. Policies and procedures based on best practice support a predetermined, systematic sponsorship process that maximizes benefits, reduces costs, and avoids conflict of interest that jeopardizes organizational credibility.

Sponsorship is consistent with many of the models and theories upon which public health practice is based. It supports the concepts of community partnerships and capacity building. A successful sponsorship can incorporate the principles of equity and access and its process utilizes the project management model.

Policy and Procedure Considerations

As well as the benefits and costs to OPHA, the benefits and costs to the public health community who will be the recipient of the sponsored activity needs to be considered. A successful sponsorship encourages both partners to pursue an ongoing relationship. OPHA’s name and credibility is a valuable commodity in terms of marketing. It is important not to undervalue the benefit to a business benefit of a relationship with OPHA. Here are some issues to quantify when considering a sponsorship opportunity:

  • scope;
  • roles and responsibilities;
  • staffing considerations;
  • tools.

For further detailed information, download OPHA's complete Corporate Sponsorship Policy [PDF].